About FNCTN

Built for the two states of a day.

FNCTN started with a frustration: the shelf was full of over-caffeinated hype and under-dosed sleep gummies. Nothing treated the day as a system. So we built one.

LIME & MINT

NATURAL FLAVOURS

FNCTN

Day

FOCUSED ENERGY

NO CRASH

SWEETENED BY MONK FRUIT

0SUGAR

0CALORIES

0FAT

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VANILLA

NATURAL FLAVOURS

FNCTN

Night

DEEP RECOVERY

CALM WIND-DOWN

SWEETENED BY MONK FRUIT

0SUGAR

0CALORIES

0FAT

Scan to
order more

JUST ADD WATER

Protocols

Grams of sugar

Per stick

Proprietary blends

Why we exist

The shelf was selling a feeling.

Walk down the functional aisle and you are asked to choose between two bad options. On one side, energy drinks selling 200mg of caffeine and a sugar load nobody asks for, engineered for a spike and quiet about the crash. On the other, sleep products carrying trace amounts of the right compounds at doses too small to do anything, wrapped in soft focus and lavender.

Both are selling a feeling. Neither is selling a formula.

What was missing was the obvious thing: your day has two ends, and they need different chemistry. The morning needs a lift that does not cost you the afternoon. The evening needs help switching off without a hangover. Those are two different problems, so we built two different answers and made them one system.

Founder

Sarthak Gautam

FNCTN is built and run by Sarthak Gautam. He came to it from Bain & Company, NITI Aayog and the strategy team at noon in the UAE, three places where a recommendation only counted if the evidence behind it held up.

That is the habit this brand inherited. Every formulation question here was worked the same way: find what the published research actually supports, then decide what earns a place in a 5g stick. Nothing is in the formula because it markets well.

Previously

Bain & Company
NITI Aayog
noon, UAE

Education

MBA, IIM Ahmedabad
BBA Finance, Shaheed Sukhdev College of Business Studies

We think FNCTN should feel like engineering: precise, honest, and quietly confident. No noise. No filler. Just the compounds that work, at the doses that matter.

Restraint

We ship two products, not twenty. Every ingredient has to earn its place on the label.

Transparency

No proprietary blends, no hidden amounts. What is on the pack is what is in the stick.

Rhythm

The body runs on cycles. Our system is designed around the two that matter most.

How we formulate

Four rules we do not bend.

Dose first, formula second

We start from the amount used in published research and build the stick around it. The formula is not adjusted down to hit a price or up to look impressive on a label.

Print every number

Every active appears with its exact milligram amount per stick. Where a compound arrives from more than one source, as glycine does in NIGHT, we print the amount we dose and say plainly that the magnesium carries more, rather than quietly rounding the two into one flattering number.

Two products, not twenty

A wide range is easy to launch and hard to defend. We would rather get two formulas right than dilute attention across a catalogue.

Show the papers

The Science page links the actual studies behind each dosed active, including the reviews that call the evidence modest. You should be able to check our reasoning rather than take our word for it.

What is not in it.

Sugar

Zero grams. Sweetness comes from monk fruit alone.

Calories

Zero. The stick is the actives and the flavour, nothing else.

Proprietary blends

A blend is where an underdosed ingredient goes to hide.

Trace doses

No compound listed at an amount too small to do anything.

A catalogue

No line extensions, no seasonal flavours, no twelfth SKU.

Where we are now

Not shipping yet, and saying so.

FNCTN produces in limited batches rather than holding a warehouse of stock we have to shift. That means the waitlist is real: it is how we size a run, and it is the only way to get the first boxes. The first 500 members keep founder pricing.

Be first in line.

Join the Waitlist